Customer story | H&M Israel
Customer feedback became a faster path to operational improvement.
H&M Israel wanted to understand customer needs across store and online experiences while maintaining high satisfaction in a competitive retail environment.
The approach
Customers received an interactive feedback experience after store or online purchases. The program combined satisfaction and loyalty measurement with open-text feedback to reveal recurring needs and complaints.
The result
Management used weekly open-text feedback to shorten internal processes and apply practical solutions. Howazit enabled the organization to resolve many complaints quickly and efficiently. Satisfaction and loyalty rose above the industry benchmark.
Customer quote
Management waits with anticipation for the weekly report containing open text feedback from customers… Thanks to working with Howazit, we are enabled to resolve many of our customer complaints quickly and efficiently.
Lilach Flato
Director of Marketing and Customer Experience
Ready when you are
Your customers are already telling you what to do next.
Howazit helps you understand the signal and act while the moment still matters.