How it works

The shortest path from customer feedback to a better outcome.

Howazit connects the moment a customer responds with the moment the business acts. The flow adapts to the customer, applies business context and creates the next step automatically or through the right team.

1
Listen

Short, relevant conversations that adapt to each response — on any channel.

2
Understand

AI reveals theme, sentiment, urgency and the reason behind the score.

3
Act

Each customer is routed to the most relevant next step — recover or grow.

4
Improve

Teams track trends, accountability and business impact over time.

Five steps. One connected flow.

01

Start at a meaningful moment

Ask when the experience is still fresh. Trigger feedback after an order, visit, delivery, service interaction, appointment, claim, stay or any business-defined event. Customer and transaction context can already be attached, so the customer is not asked to repeat information the business knows.

02

Adapt to the answer

Every response changes what happens next. A satisfied customer should not receive the same conversation as a dissatisfied one. Howazit changes questions, wording, depth and next steps according to the response and the rules of the program.

03

Understand the meaning

Go beyond the score. AI analyzes open text and response patterns to identify themes, sentiment, severity and emerging issues. Customer profile, history, location, transaction and journey context can be used to make the interpretation more relevant.

04

Trigger the right action

Act while the customer is still engaged. A customer may receive an apology, recovery flow, escalation, review request, loyalty invitation, repurchase incentive, relevant information or another configured action. Internal teams can receive alerts, tasks and cases with the context they need.

05

Close the loop and learn

Measure whether the action worked. Track response, action status, recovery completion, recurring issues, location performance and the effect on customer behavior. The program improves as the organization learns which actions create the best outcomes.

A simple example

One program The same program, for both outcomes.
Scenario one

“The order arrived late.”

SMS
Analyzing Decided
  • Issue and severity
  • Recovery process
  • Location alerted
Recover
Scenario two

A highly satisfied customer.

SMS
Analyzing Decided
  • Customer context
  • Public review
  • Future purchase
Grow

See the pieces behind the flow

Ready when you are

Your customers are already telling you what to do next.

Howazit helps you understand the signal and act while the moment still matters.